Celebrity hairstylist and beauty entrepreneur John Frieda has passed away at the age of 75, prompting tributes from leading figures across the fashion and beauty industries. His passing was announced by his London salon, which confirmed that he died peacefully surrounded by family. Known for transforming professional haircare through his internationally successful Frizz Ease products, Frieda leaves behind his wife, Avery Agnelli, his children and a remarkable business legacy.
Frieda’s passing on November 3, 2026, has also renewed interest in his personal life, particularly his marriage to Anglo-American architect Avery Agnelli and his earlier relationship with Scottish singer Lulu. Both women played significant roles in different chapters of his life.
Who Is John Frieda’s Wife, Avery Agnelli?
John Frieda was married to Frances Avery Agnelli, an Anglo-American architect with connections to one of Italy’s most prominent business families. The couple married in 2019 after maintaining a relationship for approximately 17 years.
Avery was previously married to Giovanni Alberto Agnelli, a member of the family behind Italian automotive manufacturer Fiat. Giovanni died in 1997, leaving Avery with their daughter, Asia Agnelli Lagrange, also known as Azzi.
Frieda met Avery in 2002, and their relationship gradually developed into a long-term partnership. He became a devoted stepfather to her daughter, who was approximately four years old when they first met.
The couple later welcomed two children together, daughter Leyla Luna and son Jackson. They divided their time between properties in London and other international destinations while maintaining a relatively private family life.
Following Frieda’s passing, his stepdaughter shared an emotional tribute on social media, remembering him as an important father figure in her life.
John Frieda’s First Wife Lulu and Their Marriage
Before marrying Avery Agnelli, John Frieda was married to Scottish singer and actress Lulu, whose successful music career included the internationally recognised hit To Sir with Love.
The couple married in 1977, when Frieda was establishing himself as a prominent London hairstylist. Their wedding attracted considerable attention, with celebrities including Elton John, Ringo Starr and Tom Jones reportedly attending the celebration.
Frieda and Lulu welcomed a son, Jordan Frieda, who later pursued acting before becoming involved in the restaurant business.
However, their marriage became increasingly strained as Frieda expanded his international business interests. The couple separated in 1990 and finalised their divorce in 1991.
In an interview published earlier in 2026, Frieda reflected on their relationship and acknowledged that his personal insecurities and professional ambitions had contributed to their separation.
Despite the difficulties surrounding their divorce, Frieda and Lulu eventually rebuilt a friendship and maintained mutual respect.
How Many Children Did John Frieda Have?
John Frieda was the father of three biological children and a stepfather to Avery Agnelli’s daughter.
His eldest son, Jordan Frieda, was born during his marriage to Lulu. Jordan initially worked as an actor before moving into hospitality and restaurant ownership.
With Avery Agnelli, Frieda welcomed daughter Leyla Luna in 2005 and son Jackson in 2007. Both children have generally maintained private lives despite their father’s international reputation.
His stepdaughter, Asia Agnelli Lagrange, also shared a close relationship with him. Frieda reportedly walked her down the aisle at her wedding in 2025, an occasion he later described with considerable emotion.
He is survived by his wife, four children including his stepdaughter, and two grandchildren, Isabella and Edward.
John Frieda’s Career, Business Success and Family Legacy
Born Alan Howard Frieda in London in 1951, John Frieda began his career working in his father’s hairdressing business before joining the prestigious House of Leonard salon.
He became known for styling prominent personalities, including Princess Diana, Madonna, Twiggy and Mick Jagger. In 1976, he created the distinctive Purdey hairstyle worn by actress Joanna Lumley in The New Avengers.
His greatest commercial achievement came through the development of the John Frieda haircare brand alongside business partner Gail Federici. Their Frizz Ease range became an international success, helping establish Frieda as one of the most influential entrepreneurs in professional haircare.
In 2002, the partners sold the product company to Japanese corporation Kao for approximately $450 million. Frieda retained ownership of several salons in London, New York and Los Angeles.
Following his passing, colleagues and industry figures remembered him for his creativity, mentorship and contributions to modern haircare. Beyond his professional achievements, his relationships with Avery Agnelli, Lulu and his children remain an important part of his personal story.
Leave a Reply